Definitions

• "Event" means

  1. something that happens or is regarded as happening; an occurrence, especially one of some importance;

  2. the outcome, issue, or result of anything;

  3. something that occurs in a certain place during a particular interval of time.

• "Event Data" means electronic listings of events including festivals, concerts, seminars, sporting events, business events, business conventions, community service organization calendars, etc.

• "User" means a consumer; anyone who accesses vu247.com managed Event Information without a user name and password using the Internet via computer or cellular telephone technology.

• "Registrant" means any User who registers for a user name and password to a vu247.com enabled website. Registrants provide basic details about themselves, including at least an email address and possibly a cell phone number. Registrants can post comments and reviews and request a feed of vu247.com Events to be placed on their web page/site. Feeds to their web site will contain at least 1 vu247.com banner ad. Feeds to their web site will be distributed by Widgets (a standard Internet method to instantly add new applications and advertising to a web page without end user host application programming).

• "Event Contributor" means any individual or organization who registers with vu247.com to create an electronic listing for their event on a self-service basis. Event Contributors receive a feed of their listed Event Information and supporting access application as a Widget.

• "Event Manager" means organizations that purchase a vu247.com Event Manager License to create and manage a sub-network of Event Contributors. The Event Manager allocates access to Event Contributors to aggregate Event Information from members they service. Event Managers have full access to the Event Information submitted by Event Contributors in their sub-network. Event Managers will likely receive feeds of Event Information from their sub-network via more user controlled web services, including XML. Widgets are not recommended for this application as the output will be too limiting for host applications.

• "Ad-Pins" means an in-market supplier such as a restaurant, bar, attraction, limousine company, etc. that is entered into the database and linked to a venue/event. Users will then see these suppliers on a map with the Event, and be able to link to the supplier's site/service offerings by selecting "Show Me" Services/Attractions within a certain radius of the venue/event. An Ad-Pin that is an In-Market Supplier will pay a fixed fee per venue/event link.

• "Syndicated Feed License" means a License for media organization (ie. such as the CBC, Sun Media, etc.), who want to republish, or reprint Event Information aggregated by vu247.com from Event Managers, Event Contributors and Territory Master Licensee organizations.[Syndicates will likely receive feeds of Event Information from vu247.com via more user controlled web services, including XML. Licenses are sold directly by vu247.com.

• "Territory Master License" means a License to operate vu247.com services under the vu247.com brand within a geographical area of the world.

• "System Administrator" means vu247.com in the context of management tasks associated with technology and publishing of aggregated Event Information.

• "Alliance Partner" means organizations that resell vu247.com services on a revenue sharing basis including advertising, Event Manager and Event Contributor Licensing.

• "Calendar Application" means the technology that enables a website visitor to access Event Information using a computer or cell phone. The Event Calendar Application is placed onto third-party websites using the vu247.com Calendar Widget.

• "vu247.com Branded Websites" means websites owned and operated by the Company which contain event information along channels or territories. For Startup, the Company is launching VU247.COM as a portal website that will aggregate all Public Event Information from Licensees on a permission free basis.

• "vu247.com Calendar Widget" means the technology to incorporate the vu247.com Calendar Application onto an Event Contributor's own website for consumer access using a computer or cell phone.

• "Listing Fee" means a fee charged to Event Manager Licensees.

• "Channel" means the category of event data, such as Travel, Music, Sports, Meetings, Concerts, etc. which may also contain sub-channels such as Music/Indie/Urban/Folk, etc.

• "Public Record" means an event record created by an Event Contributor that is published on all vu247.com owned and syndicated web sites with permission.

• "Private Record" means an event record created by an Event Contributor that is restricted to being displayed only on the Event Contributor web site or WAP devises and is not included on any vu247.com owned web sites. These records are usually for corporate meetings and conventions.